Resources

Implementation Resources

Architecture patterns, checklists, and guides for Adobe Experience Cloud — written at production depth, not marketing level. Subscribe to the newsletter to unlock downloads.


AEP Identity Resolution Guide

Namespace strategy, merge policy patterns, ECID proliferation fixes, identity graph limits, and the segment evaluation gotchas Adobe’s docs skip over.

AJO Channel Orchestration Checklist

Pre-launch checklist for AJO journey builds: frequency capping, suppression lists, channel surface config, entry/exit criteria edge cases, and dataset lookup validation.

CJA Workspace Setup Guide

Connection configuration, dataset inclusion rules, derived fields, cross-channel attribution setup, and segment comparisons that actually work in CJA production environments.

Adobe Product Decision Matrix

When to use AEP vs. Campaign vs. Marketo. AJO vs. Campaign Standard. CJA vs. AA. Use-case decision trees for architects scoping engagements or advising clients.


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